Meet the Experts

Jessica Shyba’s online influencer status began in 2009 when she started blogging as a way to stay in touch with family and friends as the Shyba family embarked on a cross-country move from New York City to California. Around this time, Jessica’s oldest child, Jack, was diagnosed with allergic asthma. Following the diagnosis, the family made significant lifestyle changes to help Jack manage his asthma and reduce exposure to his allergic triggers.

In addition to blogging, Jessica’s online presence grew as a result of her documenting the everyday lives of her family and their interactions on her Instagram account. This led to a large social media following and numerous media opportunities, including a book deal that allowed Jessica to showcase her writing and photography.